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Honda’s Rebelle Rally Teams Navigate 2019 Honda Passport and 2018 Ridgeline Across Nevada and California Desert

  • Honda engineers ready for adventure of a lifetime in all-women 2019 Rebelle Rally off-road navigation event
  • Honda Passport and Ridgeline showcase off-road capabilities of Honda light trucks across 1,600 miles of challenging terrain

A group of Honda engineers will pursue their outdoor passions and take the company’s product development efforts to the next level as they tackle the 2019 Rebelle Rally, an all-women off-road navigation event in the United States. Starting October 10, two driver/navigator teams of engineers from Honda R&D Americas, Inc. (HRA) in California and Ohio will compete in the Rebelle Rally, the second straight year Honda has participated.

Kicking off on October 10 at Lake Tahoe, the Rebelle Rally covers eight days of competition that traverses the western portion of Nevada, crossing into Southern California to finish at the Imperial Sand Dunes. It’s not a race for speed, but a unique and demanding event where the teams strategically navigate from checkpoint to checkpoint – within set windows of time – using only maps, compasses, and a roadbook.

Team Challenging Spirit (#203) to Drive the 2018 Honda Ridgeline

Team Challenging Spirit #203 features Sharon Moore, HRA senior engineering technician based in Torrance, California, and Michelle Klein, HRA crash safety test engineer based in Raymond, Ohio, who will return for her second Rebelle Rally to navigate the 2018 Ridgeline. Moore’s role at HRA is to create full-scale models of future Honda and Acura vehicles, helping designers and engineers realize their ideas in three dimensions. Past projects have included the first-generation Honda Ridgeline, first-generation Honda Element, and the Acura CLX concept car (1995), as well as contributing to the Honda GRX (2006) and Acura Bike Tour Trike (Velomobile) concepts.

Klein is the only returning Rebelle Rally competitor from 2018, and has been a mentor for her teammates. As part of the safety engineering team at Honda R&D Americas, she conducts whiplash testing to study and improve the safety of Honda and Acura products. Klein has worked on safety testing for many vehicles, including the 2016 Honda Pilot, 2016 Honda Civic, 2016 Honda Odyssey, 2016 Honda Ridgeline, and the 2019 Acura RDX.

“I want every woman to experience this type of life-changing event of facing their own inner fears of failure with bravery, endurance and determination,” said Klein. “Last year’s Rebelle Rally was a transformational experience for me and I am grateful for the opportunity to mentor and help new drivers cross the finish line.”

Team Sand Mode (#208) to Navigate the 2019 Honda Passport

Team Sand Mode #208 features Liz Casteel, HRA chassis reliability test engineer based in Raymond, Ohio, and Tasha Krug, HRA engine systems and drivability test engineer – also based in Raymond, Ohio – who will compete in the 2019 Passport. Casteel helps guarantee the reliability of Honda and Acura vehicles through subframe and suspension testing, which includes in-lab and on-car strength, durability, and marketability analyses. She has been a member of the 2017 Honda Ridgeline and 2019 Acura RDX development teams.

“I am excited for the Rebelle Rally and look forward to facing the challenges that it will throw at us,” said Casteel. “It is a unique event that will bring our Honda team even closer through the adversities we will overcome.”

In her role at Honda R&D Americas, Krug calibrates engines and automatic idle-stop systems, which can enhance fuel efficiency and reduce emissions in city driving. She has tested on-board diagnostics failsafe systems and was on the 2019 Acura RDX development team.

Design Inspiration for Honda Vehicle Wraps

The Rebelle Rally wrap for the 2018 Ridgeline was designed by Honda exterior designer Lili Melikian and celebrates Honda’s performance development heritage. The Ridgeline’s wrap is a simple expression of performance and dynamic motion, with the intent to make it look sporty, energetic, and eye-catching. The side of the Ridgeline features a “Triangulation” pattern, which was inspired by the navigation method drivers use to pinpoint their location in the wild. This involves mapping three nearby landmarks to determine where you are. Honda Rebelle Rally team members and supporters in Ohio and California also are represented in the wrap design.

The Rebelle Rally wrap for the 2019 Passport pays homage to Honda’s off-road heritage and offering accessibility to off-road adventures – much like the Rebelle Rally – by featuring an illustration of Honda’s iconic Mini Trail 70 on the 50th anniversary of its introduction.

Proving Ground for 2019 Honda Passport and 2018 Ridgeline

The Rebelle Rally provides a unique opportunity for Honda engineers to test the 2019 Passport and 2018 Ridgeline in the type of environments they’re designed to be driven in. Both vehicles are only lightly modified from stock. These modifications are mainly custom front and rear skid plates, more all-terrain off-road tires, auxiliary lights, roof rails, and an in-cabin tire rack.

The 2019 Passport is the newest addition to Honda’s award-winning SUV lineup and delivers a unique combination of on-road driving refinement and off-road capability along with best-in-class interior space. The 2018 Ridgeline pickup truck won North American Truck of the Year for this generation’s first year in 2017, and is the only unibody midsize pickup available in the U.S. Both vehicles feature Honda’s highly advanced Intelligent Variable Torque Management™ (i-VTM4™) torque-vectoring all-wheel drive system that includes Intelligent Traction Management (ITM) modes of Normal, Snow, Mud and Sand that allows the driver to select the best all-wheel drive parameters for the environment.

To follow Honda’s teams during the Rebelle Rally, visit Additional photos and video are available to media upon request.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Insight, Accord and Clarity series passenger cars, along with the HR-V, CR-V, Passport and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Honda has been producing automobiles in America for more than 35 years and currently operates 19 major manufacturing facilities in North America. In 2018, more than 90 percent of all Honda brand vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

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Honda to Attend 2019 AIMExpo Presented by Nationwide

Broadened plan to include media activities, North American model debut and product demos

American Honda announced today its plans to attend the 2019 edition of AIMExpo presented by Nationwide, North America’s largest Motorcycle and Powersports Tradeshow and Lifestyle event. Taking place in Ohio’s Greater Columbus Convention Center, near Honda of America Manufacturing of Ohio, AIMExpo presented by Nationwide is dedicated to bringing together industry, media, dealers and consumers in a single arena, and Honda’s on-site activities will embrace that ethos while also commemorating Honda’s 60th anniversary in America. Plans include a world model release with dedicated media activities, along with extensive product displays and demos.

An advocate of the Motorcycle Industry Council’s long-term initiative to bring more people into the world of motorcycling, a plan which will be discussed in greater detail at AIMExpo presented by Nationwide, Honda will likewise work to encourage industry stakeholders to attend this year’s event. Honda’s activities kick off two days before show doors open, with an extended media event that will include a group ride and visits to the AMA Motorcycle Hall of Fame Museum in Pickerington and the Honda Heritage Center in Marysville.

For consumers, Honda will make the North American debut of a new model and will offer demo rides with models including the Gold Wing, Africa Twin, CB1000R, CB650R, NC750X, CBR650F, CB500F, CB500X, Rebel 500 and CRF450L.

“AIMExpo is a great opportunity for the entire industry to come together, and we’re excited about the wide-ranging activities we have planned for this year’s event,” said Chris Cox, American Honda’s Manager of Experiential Marketing/Public Relations. “As we celebrate Honda’s 60th anniversary in America and the continued growth of our two- and four-wheel powersports lineups, we look forward to meeting with media, consumers and other industry stakeholders.”

“Offering a platform to connect dealers, OEMs, media and consumers has been one of the core objectives of AIMExpo presented by Nationwide,” said Cinnamon Kernes, Vice President & General Manager, MIC Events. “As we work to bring the industry together, it’s more important than ever that manufacturers like Honda, through product launches, dealer education and experiential demo rides, are able to take advantage of the ‘one time, one place’ benefit that being in Columbus will offer. Together, we will rise.”

The 2019 AIMExpo presented by Nationwide is open to trade, industry and media September 26-27, and to the general public September 28-29.

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Honda Walking Assist Device Receives Clearance from U.S. Food and Drug Administration

Lightweight device has been demonstrated to benefit stroke patients with gait issues

Honda announced today that it has received Premarket Notification from the U.S. Food and Drug Administration (FDA) for its Walking Assist Device, an externally-worn device developed to support people with reduced walking abilities. This FDA clearance is mandatory for commercial distribution of the device, although Honda has yet to announce any business plans for the Walking Assist Device.

The lightweight, robotic device is intended for use on people who can walk, but have gait deficits due to stroke, which is the world’s leading cause of adult, long-term disability. Worn orthotically on the user’s waist and legs, it facilitates more efficient and symmetrical walking patterns, enabling the patient to walk faster and farther. The Honda Walking Assist Device has proven to promote neuromuscular recovery when used by trained healthcare professionals in a clinical environment.

“The focus of Honda R&D is to create technology that makes people’s lives better, so this FDA clearance is a landmark achievement for Honda’s research and development efforts,” said Frank Paluch, president of Honda R&D Americas. “This allows Honda to take another step toward reaching the goal of developing products that allow more people to experience the joy of independent mobility.”

The Honda Walking Assist Device detects hip joint positions during walking with sensors built into the right and left motors, and guides lower limb movements by providing a mild assistive force to the legs. The device tracks left-right symmetry, movable hip angle range, walking speed and other gait parameters, and correlates these characteristics against the measurement history of the user, allowing the data to be analyzed on a personal computer.

The Honda Walking Assist Device was tested in a 2014 clinical trial at the Shirley Ryan AbilityLab, formerly the Rehabilitation Institute of Chicago. The findings of the trial, along with continuing research, paved the way for Honda to receive FDA clearance. The clinical trial verified the safety and effectiveness of the device for post-stroke gait rehabilitation, showing that the exoskeleton provided additional benefits over standard therapy practices.

“It was evident throughout the trial that the patients using the Honda Walking Assist Device were improving at a more rapid pace,” said Dr. Arun Jayaraman, PT, PhD, research scientist at the Shirley Ryan AbilityLab and a wearable technology expert. “The group using the Honda device not only made gains in step length, gait speed and symmetry, but also was able to do more in therapy. This was an added benefit, providing opportunity for greater improvement.”

In November 2015, Honda began lease sales of the Walking Assist Device to rehabilitation clinics in Japan, and the device is currently being used in approximately 250 facilities throughout Japan. Honda also obtained device certification in Europe (CE Marking) in January of 2018, which is mandatory for distribution and sale of medical devices in European Union countries.

Research on the Walking Assist Device began in 1999 and leverages achievements in Honda’s cumulative study of human walking, development work that led to the creation of Honda’s breakthrough humanoid robot ASIMO. Honda worked with medical facilities and research institutions to gather the most thorough and relevant data, and also spent more than a year developing its application to the FDA, which regulates medical devices such as the Honda Walking Assist Device.

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Launch of All-New Honda Talon Side-by-Side Highlights Growth, Enhanced Capabilities at Honda of South Carolina Mfg.

$45 million expansion completed in 2018 leads to new Honda sport side-by-side

Associates at Honda of South Carolina Mfg., Inc. (HSC) today celebrated the start of mass production of the all-new Talon sport side-by-side. HSC, which marked its 20th anniversary in 2018, makes all-terrain vehicles (ATV) and is the exclusive global production source for Honda side-by-side (SxS) vehicles.

The Honda Talon 1000X and 1000R, two new entries into the fast-growing sport side-by-side segment, highlight the skill and dedication of the engineers at Honda R&D Americas, Inc. in Raymond, Ohio, who developed the Honda Talon and the experienced workforce who build it at Honda of South Carolina Mfg..

In an effort to meet growing demand for side-by-side vehicles, HSC completed a $45 million expansion project in 2018 that added 250 new jobs and 115,000 square feet of space. The project included a new weld area, a new paint line to enhance quality and color variations, along with new buildings and expansions to improve production efficiency. The plant also added automated guided carriers and lift assist devices to support quality, logistics, safety and ergonomic improvements for associates.

“Over the last 20 years, Honda in South Carolina has evolved from a small ATV manufacturing plant, to a world-class team that can produce a complex model like the Honda Talon sport side-by-side,” said Gary Mabrey, president of HSC. “This expansion and innovation was made possible through the efforts of the incredible team of associates who are dedicated to meeting the needs of our customers.”

Drawing upon countless hours of collaborative development with Honda R&D Americas, Talon brings a new level of off-road excitement, precision, performance and quality – pushing the envelope of what is possible in a sport side-by-side.

“The Talon is truly a standout side-by-side vehicle and I’m proud that associates at Honda of South Carolina are part of its development as well as its future,” said Chuck Boderman, vice president of powersports division of American Honda. “The sport side-by-side market is showing significant growth and it’s exciting to have the new Honda Talon for our dealers and our customers.”

Aware that a single offering would be a compromise for some conditions and driving styles, Honda developed two versions of the Talon. Each works across a broad array of conditions but specializes in a different area of the off-road spectrum. The two vehicles share a common frame and engine but have wheelbase and suspension configurations that are designed to shine in different applications. Both models function at a high level in a wide variety of terrain types, bringing a new level of control, style and refinement to a sport side-by-side market that is hungry for innovation, reliability and an improved driving experience.

About Honda of South Carolina Mfg.
HSC began production of all-terrain vehicles (ATVs) in July 1998, with a workforce of approximately 200 associates. The initial $30 million, 200,000-square-foot ATV manufacturing plant was the beginning of Honda of South Carolina’s significant growth in Florence County.

Today, HSC employs almost 1,000 associates in its 947,000-square-foot facility that now represents $400 million in investment. With the flexibility to produce many different types of powersports products, using domestic and globally sourced parts, associates at the Timmonsville plant currently have the annual capacity to manufacture 100,000 Honda ATVs and 100,000 side-by-sides for North American and global markets.

About America Honda
American Honda Motor Co., Inc., will mark its 60th anniversary in America in 2019. Honda established its first operation in America in Los Angeles, Calif., in 1959, for the sale of motorcycles and today employs more than 40,000 associates in the development, manufacturing, and sales operations.  American Honda is the sole distributor of Honda motorcycles, scooters, ATVs and side-by-sides in the U.S.  The Honda Motorcycle Division conducts the sales, marketing and operational activities for these products through independent authorized Honda retail dealers. For more information on Honda products, go to

Honda R&D Americas, Inc.
Operating 12 facilities in the United States, Honda R&D Americas, Inc. (HRA) was incorporated in 1984 after beginning operations in California in 1975. HRA is responsible for creating advanced products and technologies that provide new value to Honda and Acura customers. HRA conducts all phases of product development in the U.S., from market and technology research and styling through engineering design to prototype fabrication and testing, local parts procurement and support for mass production preparation.

With major facilities in Ohio, California, and North Carolina, HRA is engaged in the development and testing of Honda and Acura automobiles, Honda powersports and power equipment products, and is also playing a lead role in the development of leading-edge safety, driver assistive and environmental technologies. Learn more at

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CES 2019: Honda Creates New Categories of Technology to Enhance Work, Offer Convenience, Reduce Carbon and Save Lives

  • Mobility, robotics, and energy management solutions will support people’s daily lives
  • Field testing shows advances in Honda Autonomous Work Vehicle and SAFE SWARM™ 
  • Honda encourages B2B networking opportunities at CES 2019
  • Videos and images are available at  

Returning to CES with new technologies that aim to enhance people’s lives, Honda will showcase a variety of mobility, robotics, energy management, and connected concepts at CES 2019, January 8-11, 2019, that have the potential to create a cleaner, safer, and more convenient world. The company will feature demonstrations of in-vehicle connected services in the all-new 2019 Honda Passport, and provide a first look at real-world testing of the off-road Honda Autonomous Work Vehicle, a new category of vehicle dreamed up by Honda engineers.

Honda’s CES exhibit highlights the company’s technology prowess in a broad range of areas and offers a vision of collaboration with business and technology partners to create new categories of products. Honda encourages potential collaboration partners to visit its CES booth #7900 in North Hall at the Las Vegas Convention Center.

Honda Innovations, the Silicon Valley arm of Honda R&D, will debut new collaborations with startups and major brand partners through its open innovation programs, Honda Developer Studio and Honda Xcelerator. Both serve as catalysts to discover and experiment with new technologies and concepts, further emphasizing Honda’s commitment to open innovation.

“Honda is seeking new partners who want to join us in the development and user testing of our technology concepts, and CES provides a vast B2B marketplace to explore collaboration opportunities,” said Nick Sugimoto, Honda Innovations CEO. “Through open innovation Honda can create new value for mobility, accommodate people’s different lifestyles, and advance our vision toward a more enjoyable and collision-free society.”

Honda will feature the following technology prototypes and concepts at CES 2019:

Honda Autonomous Work Vehicle: Increasing work efficiency

Honda will show real-world testing scenarios of the Honda Autonomous Work Vehicle, a prototype off-road vehicle that is a combination of Honda’s all-terrain vehicle (ATV) and emerging advanced autonomous technology. It was designed by Honda R&D Americas to bring efficiencies and increased safety to public, commercial, and consumer enterprises, such as construction, agriculture, search and rescue and firefighting. The Autonomous Work Vehicle is based on Honda’s proven ATV chassis, which has a 30-year history of accessing hard-to-reach locations with its rugged four-wheel drive system. The vehicle features GPS and sensor-based autonomy capable of guiding the unit in almost any environment; a rail accessory mount system for limitless accessories and attachments; and onboard power plug-ins.

Since the Autonomous Work Vehicle’s debut at CES 2018 under the name 3E-D18, Honda has worked with partners to beta-test and evaluate use cases in a broad array of work environments, including a large-scale solar operations company in North Carolina, a wildland firefighting division in Colorado, and an agricultural and environmental sciences college in California. As R&D efforts continue on the Autonomous Work Vehicle, Honda seeks to collaborate with partners to develop accessories and attachments that will expand the machine’s potential uses, businesses that may have a need for the vehicle, and autonomy technology and sensor developers to further improve the platform’s off-road autonomy. Interested businesses and technology partners may email [email protected].

SAFE SWARM™: Creating a safer driving experience

SAFE SWARM™ is a concept that demonstrates Honda’s dream to realize a collision-free society through safe and smooth traffic flow using connected car technologies. Inspired by nature, Honda R&D developed this unique SAFE SWARM™ concept with the goal of enabling vehicles to wirelessly communicate and move fluidly and efficiently without a collision like a school of fish. Using Vehicle-to-Everything (V2X) technology, Honda SAFE SWARM™ allows vehicles to communicate with surrounding vehicles and share key information such as location and speed. With this information, along with the sensor suite on the vehicle, the driver or automated vehicle systems can determine the safest course of action in merging with traffic or avoiding a road hazard. Ultimately, Honda believes that connecting all road users will create a safer transportation environment, mitigating and eventually eliminating all traffic fatalities.

Honda’s SAFE SWARM™  concept can improve traffic flow by taking information from vehicles ahead to prevent potential traffic snarls, take early braking action to help avoid a wave of emergency braking, or to change lanes if needed. It does this through an on-board system with V2X communication, as well as the existing sensors on the vehicle and even sensors in the infrastructure.

After introducing the SAFE SWARM™  concept at CES 2017, Honda has been conducting closed course testing and will next evaluate the concept in a real-world environment on the 33 Smart Mobility Corridor in Ohio, planned to become the longest stretch of continuously connected vehicle-to-infrastructure roadway in the world. To accelerate SAFE SWARM™ testing, Honda is seeking research and development partners, particularly businesses involved in the field of Intelligent Transportation Systems (ITS) and Connected and Automated Vehicle (CAV).

Robotics: Enhancing people’s lives

Honda is developing a variety of robotics technologies to carry out its vision of a future where robotics devices support people and enhance human potential. The Honda P.A.T.H. (Predicting Action of the Human) Bot is a robot specialized in moving smoothly around public places without interfering with people. Equipped with artificial intelligence, Honda P.A.T.H. Bot uses an onboard camera and sensors to identify its location and recognize its surroundings, allowing it to move from one destination to the next while avoiding obstacles and selecting the optimal route. Honda is seeking P.A.T.H. Bot field demonstration testing partners.

To make the development of robotics solutions easier, Honda will introduce the Honda RaaS (Robotics as a Service) Platform. This software platform concept offers common functions, including data storage/sharing, communication control, state transition, and robot-to-robot cooperation through an interface or package such as API*2 and SDK*3. Honda aims to facilitate the seamless integration of robotics services by enabling coordination among robotics devices, systems and applications developed by Honda and various development partners. To realize this technology, Honda seeks to collaborate with robotics device developers and robotics solution providers.

Rounding out the Honda CES robotics display is Honda Omni Traction Drive System, a mechanism that enables omni-directional mobility. Originated from Honda robotics research, Honda Omni Traction Drive is the driving system of UNI-CUB, Honda’s self-balancing personal mobility device.
Since the mechanism can be applied to a variety of mobility products and devices, Honda is pursuing collaborations with partners seeking to add new value in mobility and transportation. Honda’s first collaboration is with Japan-based Nidec-Shimpo Corporation, which licensed the Honda Omni Traction Drive System for its S-CART automated guided vehicle.

Wireless Vehicle-to-Grid: Reducing CO2 while creating new customer value

Honda will debut its Wireless Vehicle-to-Grid (V2G), a bi-directional energy management system that has the potential to reduce CO2 and create new value for customers. The growing popularity of electric vehicles (EVs) has the potential to strain the power grid, leading to the increased use of non-renewable energy sources to meet demand, which will result in greater carbon emissions. Recognizing that batteries in vehicles also can be used as storage to help balance supply and demand, Honda EV owners will be able to participate in the V2G program and receive compensation from utility operators who benefit from the use of Honda EVs to balance the grid’s energy supply.

Unlike charging with a conventional charging cable, the system enables noncontact charging and discharging of an EV by parking on a charging pad, which makes the charging experience more convenient for customers. Honda has developed this Wireless Vehicle-to-Grid with WiTricity, the industry pioneer in wireless power transfer over distance. The Honda Wireless Vehicle-to-Grid can help eliminate the gap between supply and demand of electricity by charging EVs when power generation is greater than power consumption, and by discharging electricity from EVs to the power grid when consumption is greater than generation. To put this system in practical use, Honda is interested in collaborating with energy-related companies, including aggregators and electric companies.

Honda Innovations: Advancing collaboration

Honda Innovations collaborates with startups and established corporate partners to create cutting edge products and services through its open innovation programs, Honda Developer Studio and Honda Xcelerator.

At CES, Honda Developer Studio will use the all-new 2019 Honda Passport to demonstrate the enhanced Honda Dream Drive experience. Honda Developer Studio and DreamWorks Animation teamed up to produce Honda Dream Drive, a virtual reality experience synchronized with the motion of the vehicle for CES 2017. Since then, the Honda Dream Drive platform has been expanded to provide more features and functionality and encompasses applications for both drivers and passengers.

Honda Dream Drive: Driver demonstrates the expansion of Honda’s in-vehicle payment technology concept, first introduced at CES 2017. It enables customers to make restaurant reservations, pay for goods and services like fuel, movie tickets and parking, and share the driver’s location – all from Honda’s connected car mobile wallet. Honda Dream Drive: Passengeroffers mixed reality games, movies and travel applications, as well as control of radio and cabin features – all from the passenger’s mobile device. The more robust Honda Dream Drive platform will also debut a concept rewards system that allows customers to earn rewards. Honda Dream Drive experiences have been developed in collaboration with industry leaders in retail and entertainment and will be announced at CES 2019.

As Honda’s liaison to startup ecosystems in the U.S. and globally, Honda Xcelerator will highlight its collaborations with startups Noveto Systems and Perceptive Automata to develop driver assistive technologies.

Honda Xcelerator and Noveto will demonstrate 3D audio technology leveraging Noveto Smart Audio™ technology – developed independently by Noveto – that sends targeted audio signals to each of the user’s ears enabling intuitive audible cues to be delivered to the driver without requiring them to take their eyes off the road. This technology will enhance the driver’s spatial awareness of their surrounding environment by warning the driver of hard-to-see objects detected by on-board sensors, as well as delivering a more intuitive navigation experience.

With Perceptive Automata, Honda Xcelerator will showcase their collaboration for safer and smoother traffic flow for both human drivers and autonomous vehicles. Perceptive Automata gives autonomous vehicles human-like intuition to understand the state of mind of pedestrians, bicyclists, and human drivers through real-time analysis of onboard sensor data. CES attendees will learn more about these Honda Xcelerator collaborations through interactive exhibits.

Business and technology partners who are interested in collaboration opportunities are encouraged to contact Honda at

To schedule a media interview with Honda representatives at CES, contact Rebecca Lee at [email protected] and Jaymie Robinson at [email protected]. Videos, images and additional details are available at

About Honda Technology
Honda is creating technologies and products including advancements in automated vehicles, connectivity and ultra-low carbon mobility. In North America, the company has more than 1.7 million vehicles combined on the road equipped with the Honda Sensing® or AcuraWatch™ safety and driver-assistive technologies and more than 2 million Honda and Acura vehicles featuring Apple CarPlay® and Android Auto™ compatibility.

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Honda Demonstrates New “Smart Intersection” Technology that Enables Vehicles to Virtually See Through and Around Buildings

  • Honda partners with City of Marysville, Ohio in real-world environment
  • Roughly 20% of the nearly 35,000 traffic deaths that occur each year in the U.S. occur at intersections

Honda today held a demonstration of its “Smart Intersection” technology for vehicle-to-everything (V2X) communication designed to reduce traffic collisions at roadway intersections, one of the first such deployments of V2X technology in a real-world setting.

Developed in partnership with the City of Marysville as part of the 33 Smart Mobility Corridor project, the pilot project seeks to address the limitations of on-board vehicle sensors in addressing traffic collisions at roadway intersections. Intersection collisions account for roughly 40 percent of all collisions and 20 percent of the nearly 35,000 traffic-related deaths that occur in the U.S. each year.

The “Smart Intersection” technology, utilizing Honda’s proprietary object recognition software in conjunction with intersection-mounted cameras and V2X communications, allows cars to virtually see through and around buildings and walls in virtually all weather conditions to help identify and alert drivers to otherwise hidden hazards.

“Honda believes that V2X technology is an essential component of a smarter and safer transportation ecosystem and can play a role in our dream for a zero-collision society,” said Ted Klaus, vice president of strategic research at Honda R&D Americas, Inc. “By partnering with the City of Marysville and the State of Ohio, we believe this research will give us a better understanding of how V2X technologies can be further advanced and most effectively deployed for the benefit of all road users.”

“Research underway in Marysville and along the U.S. 33 Smart Mobility Corridor holds great promise in advancing world-changing transportation technologies and is the 21st century version of Huffman Prairie where the Wright Brothers made their early aviation discoveries,” said Governor John R. Kasich. “With the help of strong public- and private-sector partners, and our unmatched Transportation Research Center, Ohio is aggressively working to maintain its leadership role for developing vehicles and smart technologies of the future.”

How Does a “Smart Intersection” Work?

Four cameras mounted above the traffic lights at each corner of the intersection capture bird’s-eye-view video of surrounding vehicles and pedestrian traffic out to a 300-foot range. Honda’s proprietary image processing software then creates a 360-degree image of the intersection that classifies vehicles and other moving objects, such as pedestrians, motorcycles and emergency vehicles, and broadcasts pertinent information to surrounding vehicles via a dedicated short-range communication (DSRC) signal.

Each connected vehicle’s on-board computer decodes the information and, when necessary, provides both visible and audible alerts to the driver, intelligently supporting them to take corrective action to avoid a potential collision.

Honda has committed to using 200 connected vehicles for evaluation in the 33 Smart Mobility Corridor and Smart Columbus projects.

“The City of Marysville is appreciative of our rich history with Honda of America and we are committed to our partnership with them to support their development and testing of autonomous and connected vehicles,” said Marysville Mayor J.R. Rausch. “We are proud they chose Marysville to deploy this Smart Intersection technology here.”

Honda’s Vision for a Zero Collision Society

Honda’s pursuit of a zero-collision society includes advanced technologies such as the Honda Sensing® and AcuraWatchTM suites of advanced driver-assistive safety technologies, which serve as both a perceptual and technological bridge to the highly-automated vehicles of the future. Already, more than 1 million Honda and Acura vehicles on the road today are equipped with these systems. These technologies can significantly reduce the likelihood or severity of a collision and also serve as a bridge to highly automated vehicles of the future. Honda is targeting 2020 for the deployment of vehicles with highly automated highway driving capability and 2025 for the technological achievement of SAE Level 4 automated vehicles for personal use. 

Honda R&D Americas, Inc.

Operating 14 facilities in the United States, Honda R&D Americas, Inc. (HRA) was incorporated in 1984 after beginning operations in California in 1975. HRA is responsible for creating advanced products and technologies that provide new value to Honda and Acura customers. HRA conducts all phases of product development in the U.S., from market and technology research and styling through engineering design to prototype fabrication and testing, local parts procurement and support for mass production preparation.

With major facilities in California, Ohio, North Carolina and Florida, HRA is engaged in the development and testing of Honda and Acura automobiles, Honda power sports and power equipment products, and is also playing a lead role in the development of leading-edge safety, driver assistive and environmental technologies. Learn more at

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Honda Reaches One Million Vehicles with Honda Sensing® on U.S. Roads

  • Honda Sensing will be standard on all 2022 model-year vehicles
  • HLDI study for Honda Sensing equipped vehicles indicates collision claim severity is down $379, an 11% reduction in claim rates for damage to other vehicles or other property, and a 28% reduction in claim rates for injuries to people in other vehicles or others on the road
  • Honda Sensing application more than doubled last year vs. 2016
  • Honda Sensing applied on 69% of 2018 model-year vehicles
  • Honda plans to achieve 95% automatic emergency braking in 2020, two years ahead of the industry voluntary commitment

Marking a major milestone in its history of safety leadership and innovation, Honda today announced U.S. sales of vehicles equipped with the Honda Sensing® suite of advanced safety and driver-assistive technologies has reached the one-million mark. Honda also will have standard Honda Sensing across the entire lineup by the 2022 model year. In addition, the Insurance Institute for Highway Safety (IIHS), an independent, nonprofit organization dedicated to reducing deaths, injuries and property damage from motor vehicle crashes, together with the Highway Loss Data Institute (HLDI), which publishes scientific studies of insurance data, issued a study on the effectiveness of Honda Sensing that determined its application resulted in significant reductions incollision claim severity, claim rates for damage to other vehicles or other property, and claim rates for injuries to people in other vehicles or others on the road.

“Honda dreams of a collision-free mobile society and the Honda Sensing technology has a crucial role to play in advancing us toward that goal,” said Henio Arcangeli, Jr., senior vice president of the American Honda Automobile Division & general manager of the Honda brand. “With the rapidly growing population of Honda vehicles applying these technologies, we hope to significantly reduce collisions involving Honda vehicles within the next three to four years.”

The IIHS study looked at more than 327,000 total insured vehicle years1 of 2016 model-year Accords, Civics and Pilots since this was the first model year Honda Sensing was available as an option on all trims2. The 2016 model-year vehicles in the population without Honda Sensing served as the control vehicles in the study. When looking at the benefits of Honda Sensing, particularly the utility of the Forward Collision Warning and Collision Mitigation Braking System (with automatic emergency braking or AEB), the study concluded that even if a crash is not avoided, it is likely the striking vehicle at least slowed before the crash due to those systems, and noted the likelihood of injury is reduced when speed is reduced. The top findings of the study were:

  • Collision claim severity is down $379 for the Honda Sensing equipped vehicles compared to those without the technology
  • Damage to other vehicles or other property claim frequencies dropped nearly 11 percent for the Honda Sensing equipped vehicles compared to those without the technology
  • Injuries to people in other vehicles or others on the road claim frequencies declined about 28 percent for the Honda Sensing equipped vehicles compared to those without the technology

“The data are clear. The role of Honda Sensing is reducing crash risk,” said Matt Moore, senior vice president of HLDI. “We commend Honda for rapidly expanding the application of this safety technology throughout its lineup.”

The Honda Sensing application rate has more than doubled from 2016 to 2017 to more than 50,000 vehicles per month in the past year, and now is applied on 69 percent of 2018 model-year vehicles. As a result, Honda plans to meet the voluntary commitment between the U.S. Department of Transportation, IIHS and 20 automakers to make AEB standard on at least 95 percent of all models two years earlier than the agreed upon year of 2022. Furthermore, Honda’s rapid deployment of these technologies and plans for application of Honda Sensing as standard equipment on all 2022 model-year vehicles goes beyond the voluntary commitment of just AEB. Honda’s plans, by contrast, encompass the full suite of Honda Sensing technologies, including:

  • Collision Mitigation Braking System (CMBS™) – can apply brake pressure when an unavoidable collision is determined
  • Forward Collision Warning (FCW) – can detect the presence of vehicles in front, activating audio and visual alerts to warn the driver if they are at risk of collision
  • Lane Keeping Assist (LKAS) – can help bring the vehicle back to the center of a detected lane when unindicated lane drift is determined
  • Road Departure Mitigation (RDM) – can adjust steering and braking if you cross detected lanes without signaling
  • Adaptive Cruise Control (ACC) – can maintain a set following interval behind detected vehicles as well as maintain a set speed

Honda Sensing is standard equipment today on the 2018 Clarity Plug-in Hybrid, 2018 Clarity Fuel Cell, 2017 Clarity Electric, 2018 Accord, just-launched 2018 Accord Hybrid, and will be standard on the 2019 Insight hybrid sedan, slated for introduction later this year. The technology is available today on the 2018 Honda Fit, Civic Sedan, Coupe and Hatchback, CR-V and Pilot sport-utility vehicles, Odyssey minivan and Ridgeline pickup.

For More Information
Additional media information, including detailed pricing, features and high-resolution photography of all 2018 Honda models, is available at To join the Honda community on visit Consumer information is available at 

About Honda Safety
Honda has a long history of leadership in the development and application of advanced technologies designed to enhance the safety of all road users, including automobile occupants, motorcycle riders and pedestrians. The company operates two of the world’s most sophisticated crash test facilities, in Ohio and Japan, and is responsible for numerous pioneering efforts in the areas of crashworthiness, airbag technology, collision compatibility and pedestrian safety. Toward Honda’s goal of a zero-collision society, the company is broadly applying Honda Sensing® advanced safety and driver-assistive technologies, now on more than one million vehicles on U.S. roads today. These technologies can significantly reduce the likelihood or severity of a collision and also serve as a bridge to highly automated vehicles of the future. Honda is targeting 2020 for the deployment of vehicles with highly automated highway driving capability and 2025 for the technological achievement of SAE Level 4 automated vehicles for personal use.

The post Honda Reaches One Million Vehicles with Honda Sensing® on U.S. Roads appeared first on Blog Honda.

All-New 2018 Honda Accord Wins Kelley Blue Book “Best Auto Tech” Award


The all-new 2018 Honda Accord has been awarded the 2018 Kelley Blue Book Best Auto Tech Award by Kelley Blue Book. In addition to Honda Sensing® among the many advanced tech features that come standard on the 2018 Honda Accord, the 10th-generation model also features available 6-inch driver’s Head Up Display, wireless device charging, automatic Bluetooth® phone pairing with Near Field Communication technology, 4G LTE in-car Wi-Fi and a more tech savvy interior than ever before.

“The fact that a family sedan starting in the mid-$20,000 range offers such a comprehensive suite of standard safety technology is impressive, considering that some manufacturers still require buyers to opt for pricey top-of-the-line trim levels to get these features, if they offer them at all,” said Michael Harley, group managing editor for Kelley Blue Book.

The Kelley Blue Book Best Auto Tech Award honors models with the most advanced infotainment, convenience and active safety features representing a great value to car purchasers.

For more information about the Honda Accord visit:

Honda “Xcelerates” Startup Collaborations Globally to Drive Open Innovation

Honda Will Expand Its Engagement of Startup Ecosystems in Detroit, Japan, China and Europe


Committed to creating transformative products and services through open innovation, Honda Innovations is expanding its global open innovation program for early stage innovators to Detroit, Japan, China, and Europe.

Modeled on its successful Honda Xcelerator program in Mountain View, Calif., Honda Innovations will guide other Honda operations as they establish startup liaisons globally, providing protocols and best practices to identify and engage with startups and entrepreneurs who share Honda’s vision for transforming mobility.

Established in 2015, Honda Xcelerator supports selected startups with funding for rapid prototyping, access to a collaborative workspace, and pairs the companies with Honda mentors. Focus areas for Honda Xcelerator include Energy Innovation, Human Machine Interface, Personal Mobility, Industrial Innovation, Autonomous Vehicles, Artificial Intelligence, Smart Materials, and Robotics.

By engaging more deeply with the local startup community in these regions, the startup liaisons will create win-win opportunities for collaborations between top innovators and Honda.

“The pace of innovation is increasing with the rapid expansion of the global startup community, and has the potential to help Honda transform its future products, services, and business opportunities,” said Honda Innovations CEO, Nick Sugimoto. “With our expanded collaboration in Detroit, Japan, China, and Europe, Honda will be in an even stronger position to discover emerging technologies and establish partnerships to help create new value for our customers.”

Honda Xcelerator Partnerships

At CES 2017, Honda Xcelerator showcased its startup collaborations with partners, LEIA 3D and VocalZoom. In partnership with LEIA 3D, Honda developed a driver’s display meter using nano technology that can provide three-dimensional images, switching seamless transitions between different viewing angles for warnings and driver-assistive systems. Honda also collaborated with VocalZoom to apply its optical microphone technology to enhance the in-car experience improving voice interaction inside the vehicle at CES 2017. Honda Xcelerator will introduce its new startup collaborations at CES 2018. Honda previously established partnerships with incubators MassChallenge (Boston, Mass.) and Drive (Tel Aviv, Israel) and equity crowd funding platform OurCrowd (Jerusalem, Israel) to support outreach to startups in key innovation hubs globally.

To learn more about Honda Xcelerator, visit and follow @HondaInnovation on Twitter.

About Honda Innovations
Honda Innovations drives transformative collaboration within all areas of Honda. As part of Honda Innovations, Honda Xcelerator and Honda Developer Studio, two open innovation programs, serve as catalysts to discover and experiment with new technologies and business concepts. Honda Innovations partners with innovators of all shapes and sizes from startups to global brands and design and development communities to create cutting edge products and services. Honda Innovations is based in Silicon Valley and operates globally. To learn more, visit

About Honda Technology
Honda is creating technologies and products that advance the company’s clean, safe, fun and connected brand values. These efforts include advancements in automated vehicles, connectivity and ultra-low carbon mobility. In North America, the company has more than 450,000 vehicles on the road equipped with the Honda Sensing or AcuraWatch safety and driver-assistive technologies and more than 400,000 vehicles featuring Apple CarPlay and Android Auto™ compatibility.

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