Archive for Honda Safety

Honda Encourages Teens to Have #TheTextTalk with Parents, Cultivating Open Dialogue on Distracted Driving

  • Study1 shows one in three parents text and drive with children in the car
  • Throughout April – Distracted Driving Awareness Month – Honda is encouraging teens to have #TheTextTalk with their parents
  • Honda campaign features authentic videos of teens and parents in meaningful conversations about the dangers of texting while driving

Given the pervasive danger of texting while driving, Honda is flipping the script by encouraging teens to be role models and have #TheTextTalk with their parents throughout the month of April and beyond. The Distracted Driving Awareness Month campaign from Honda features a series of videos geared to motivate teens to have #TheTextTalk, an open dialogue with their parents about practicing safer driving habits: Honda.us.distracted.

 

The campaign was inspired by today’s growing need to address the dangers of driving distracted. Researchers at Children’s Hospital of Philadelphia (CHOP) and University of Pennsylvania School of Nursing found that one in three parents read text messages and one in seven use social media while driving their children between the ages of four and ten. According to data from the National Highway Traffic Safety Administration, each day in the United States more than 1,000 people are injured in crashes that are reported to involve a distracted driver.2

“By making children and teens the catalysts for change, Honda’s distracted driving campaign takes a nontraditional approach in parent-child dynamics to capture true human emotion and encourage safer driving,” said Jessica Fini, social media manager at American Honda Motor, Co., Inc. “For the past six years, we have used our social media platforms to promote safer driving during National Distracted Driving Awareness month, and we hope having the text talk will inspire a crucial conversation between teens and parents beyond the month of April.”

Distracted Driving Campaign Details
Honda’s distracted driving campaign features a long-form video (Honda.us.distracted) broken up into three pivotal parts:

  • Introduction: each video opens with a montage of teenagers sitting down for individual interviews, discussing their and their parents’ phone behavior.
  • Revelation: the video then shows the director asking each teen a series of questions related to their parent’s driving habits. The director asks why they haven’t discussed the dangers of their parents texting while driving, and how they’d feel if they had the talk with them now.
  • Change: the families reunite to have #TheTextTalk. Each emotional parent-child conversation ends with a heartfelt commitment from the parent to stop texting while driving.
  • The long-form video will live on Honda’s YouTube channel with cut-down versions of the video featured on Honda’s social media channels, including Twitter (@Honda), Facebook (https://www.facebook.com/Honda/), and Instagram (@Honda), throughout the month of April.

The campaign also features a pledge to drive distracted-free:

  • The families featured in the video sign a pledge, a physical reminder of their heartfelt discussion, on how they will stop driving while distracted for the sake of their loved ones.
  • The pledge will also be featured on Honda’s Instagram and website. Honda is encouraging people to share the pledge by tagging their loved ones on social media.
  • Alternatively, a link to the online PDF version of the pledge is available at Honda.us.pledge and can be printed, signed, and shared among friends and family as a physical reminder of their commitment to no longer text and drive.

For More Information 
Consumer information is available at automobiles.honda.com. To join the Honda community on Facebook, visit facebook.com/honda. Additional media information including detailed pricing features and high-resolution photography of all 2019 Honda models is available at hondanews.com.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Insight, Accord and Clarity series passenger cars, along with the HR-V, CR-V, Passport and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Honda has been producing automobiles in America for more than 35 years and currently operates 19 major manufacturing facilities in North America. In 2018, more than 90 percent of all Honda brand vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

About Honda Safety
Honda is pursuing its vision for a zero-collision society through advanced technologies such as Honda Sensing®, already deployed on nearly one million Honda vehicles on U.S. roads today. These technologies can significantly reduce the likelihood or severity of a collision and also serve as a bridge to highly-automated vehicles of the future. All Honda vehicles also feature the company’s Advanced Compatibility Engineering™ (ACE™) body structure for improved collision safety, and have helped all tested 2018 model Honda vehicles achieve the highest available 5-star Overall Vehicle Score from the National Highway and Traffic Safety Administration.

The post Honda Encourages Teens to Have #TheTextTalk with Parents, Cultivating Open Dialogue on Distracted Driving appeared first on Blog Honda.

Statement by American Honda Regarding Replacement Engine Short Block Recall: 2015-2016 Honda CR-V

  • Sixteen CR-V vehicles that experienced prior engine repairs affected
  • Replacement engine short blocks will be inspected and, if needed, replaced, free of charge

2016 honda cr-v se

Honda will voluntarily recall sixteen CR-V vehicles from the 2015 and 2016 model years that previously experienced engine short block replacement in the United States to inspect and, if needed, replace the replacement short blocks, free of charge.

A small number of replacement engine short blocks may have been assembled with pistons specified for markets other than the United States. Incorrect pistons could potentially result in a loss of expected engine power, which could increase the risk of a crash. This concern was discovered and reported to Honda by a dealer technician who recognized incorrect pistons prior to installing a replacement short block during an unrelated repair. Honda has received no customer reports of problems related to this issue.

Honda is announcing this recall to encourage owners of affected vehicles to take them to an authorized dealer as soon as possible for repair. Due to the relatively small number of affected vehicles, where possible, Honda is currently attempting to contact owners of affected vehicles by phone to schedule inspections. Owners of 2015-2016 CR-Vs can also determine if their individual vehicles require repair by visiting www.recalls.honda.com or by calling (888) 234-2138. Mailed notification to owners of any remaining unrepaired vehicles will occur in early-June 2017.

Honda Introduces “The DT” (The Designated Texter) to Advocate Driver Safety during Distracted Driving Month

dt

Through a fun and lively parody video coupled with gifs and memes, Honda is introducing “The DT” (The Designated Texter) to discourage drivers from distracted driving. The DT social media campaign is aimed at reminding drivers about the importance of not texting while driving and the general danger of distraction on the road, coinciding with the Distracted Driving Month of April.

Honda’s latest driver safety awareness campaign takes a unique and entertaining approach to highlight the importance of practicing safe driving habits in the form of a parody rap music video. The campaign features two 60-second and one 30-second version of the spot starring “The DT,” the person a driver trusts with his or her phone while behind the wheel. The video will be accompanied by a variety of gifs and memes.

The lyrically savvy, comedic “banger” of a video takes inspiration from classic and parody rap videos, bringing the concept of “The DT” to life. Taking a cue from pop culture, Honda coined the term “DT,” hoping it will encourage sharing amongst the target audience. The campaign explains the benefits of how a Designated Texter enables safer driving and requires “Mad Responsibilty” when getting behind the wheel.  In addition, “The DT” can be helpful with other potential driver distractions, such as taking photos while the vehicle is in motion.

“The DT” social campaign will be shared and promoted starting today on Honda’s social media channels, including Instagram, Facebook, Twitter and YouTube: https://youtu.be/tfFmavG4xM8.

“Honda believes it’s critically important we continue to educate consumers about safer driving habits, especially with so many young drivers with cell phones behind the wheel,” said Ernie Kelsey, senior manager of regional, social and experiential marketing at Honda. “Distracted driving is a serious issue, but we hope with this “DT” campaign we’ll get the attention of young drivers to address one portion of the issue…and make it cooler to hand over your phone to your passenger than to attempt to text or take photos themselves.”

The videos will run through the month of April and can be viewed at https://youtu.be/tfFmavG4xM8

About Honda’s Commitment to Safety
Honda vehicles offer a broad range of active and passive safety features, including the Honda Sensing® suite of advanced safety and driver-assistive technologies, which can help avoid a collision or mitigate its severity. There are more than 500,000 vehicles equipped with Honda Sensing® on U.S. roads today. Honda Sensing® is available on the Civic, Accord, CR-V, Pilot and Ridgeline.  All 2017 Honda models come equipped with a multi-angle rearview camera as standard equipment and Honda’s Advance Compatibility Engineering™ (ACE™) body structure.

Honda Odyssey Recall

If you're car could tell its journey with you, what would it say?

Honda is voluntarily recalling the Odyssey minivan from the model years 2011-2017. More than 630,00 vehicles are affected by the recall.

The release on the second row may remain in an unlocked position, which could allow the seats to move unexpectedly, including in an accident. No injuries have been reported due to this issue.

If you have questions, please contact Honda or Sims Honda.

Statement by American Honda Regarding Rear Side Marker Lights Recall: 2016 Civic Coupe

  • 11,846 Civic Coupes affected in the United States;
  • Rear side marker lights will be inspected and, if necessary, repaired, free of charge

16CivicCoupe__098

American Honda will voluntarily recall 11,846 Civic Coupes from the 2016 model year to inspect the rear side marker lights to determine if they illuminate properly and, if necessary, replace the rear light assembly, free of charge. Honda discovered this issue during routine vehicle inspections at the factory and has received no related customer or dealer reports.

Certain taillight assemblies may have a light emitting diode (LED) side marker light circuit board that was damaged during transit from a parts supplier, making the marker light inoperable and thus noncompliant with federal safety standards (FMVSS 108). Affected vehicles with an inoperative rear side marker light may have decreased visibility in traffic, increasing the risk of a crash.

Honda is announcing this recall to encourage each owner of an affected vehicle to take it to an authorized dealer as soon as they receive notification of this recall from Honda. Mailed notification to customers will begin in early-September 2016. Additionally, owners of these vehicles can determine if their vehicles will require inspection by going towww.recalls.honda.com or by calling (888) 234-2138.

Statement by American Honda Regarding Expanded Recall of Takata Non-desiccated Passenger Front Airbag Inflators

  • Some 2.2 million additional Honda and Acura vehicles in the U.S. will become subject to a new recall calling for the free replacement of a total of approximately 4.5 million non-desiccated Takata front passenger airbag inflators (this vehicle total excludes vehicles also subject to prior Takata inflator recalls)
  • Free recall repairs are expected to begin in late-Summer 2016 for automobiles and late-Fall for motorcycles
  • Approximately 2,700 Honda Gold Wing motorcycles with optional airbags installed will also be recalled to replace Takata non-desiccated airbag inflator modules

2006 civic

Based on recent Defect Information Reports (16E-042, 16E-043 and 16E-044) from the airbag inflator supplier, Takata, Honda will conduct recalls (16V-344 and 16V-346) covering approximately 4.5 million Honda and Acura automobiles in the United States to replace, free of charge to vehicle owners, Takata passenger front airbag inflators that do not contain a moisture absorbing desiccant. Excluding the number of vehicles subject to the earlier Takata airbag inflator recalls, approximately 2.2 million additional Honda and Acura vehicles in the U.S. will become subject to recall as a result of this action.

No new driver front airbag inflators in Honda or Acura automobiles will be subject to recall in this action, as all potentially affected driver inflators are already subject to prior recalls. However, some vehicles previously repaired under earlier driver front inflator recalls will now require replacement of those vehicles’ passenger front inflators under this new action.

In addition, approximately 2,700 Honda Gold Wing Airbag motorcycles from the 2006-2010 model years will be recalled (16V-347) to replace Takata non-desiccated airbag inflator modules installed on those vehicles. There have been no Takata airbag inflator ruptures involving Honda motorcycles globally, and this recall is the first to include inflators installed on Honda motorcycles. For more information about the history of motorcycle airbags, please visithttp://world.honda.com/MotorcycleAirbag/history/

Required replacement parts may not become available until late-Summer 2016 for automobiles and late-Fall 2016 for motorcycles. As a result, owners of affected vehicles for which there are no immediately available replacement parts may be informed of the recall in an initial notification letter within 60 days. Once replacement parts become available, Honda will send a second notification letter to owners with instructions to pursue repair at their local authorized dealer.

The most up-to-date available consumer information about this action can be obtained at www.recalls.honda.com andwww.recalls.acura.com or by calling (888) 234-2138 for automobile customers. The list of specific vehicle identification numbers (VIN) for the automobiles to be included in this recall has not yet been determined. Therefore, a VIN search at our websites or NTHSA’s recall site is not possible yet for this action. We anticipate that concerned owners of the affected automobile models will be able to accurately search their vehicles’ recall status on these sites beginning on June 6, 2016. Motorcycle customers can currently search at www.powersports.honda.com/recalls or they can call (866) 784-1870 for Honda motorcycle recall information.

With this new action, a total of approximately 10.7 million Honda and Acura automobiles have been or now are subject to recall for replacement of a Takata driver and/or passenger front airbag inflator in the United States, with approximately 2,700 Honda motorcycles subject to recall for the replacement of the Takata airbag inflator module.

Automobile models and model years included in the first stage of this recent expansion of the Takata non-desiccated passenger front inflator recall (certain specific vehicles only):

  • 2003-2006 Acura MDX
  • 2005-2011 Acura RL
  • 2009-2011 Acura TSX
  • 2010-2011 Acura ZDX
  • 2008-2011 Honda Accord
  • 2010-2011 Honda Accord Crosstour
  • 2006-2011 Honda Civic
  • 2005-2011 Honda CR-V
  • 2003-2011 Honda Element
  • 2010-2011 Honda FCX Clarity
  • 2007-2011 Honda Fit
  • 2010-2011 Honda Insight
  • 2002-2004 Honda Odyssey
  • 2003-2011 Honda Pilot
  • 2006-2011 Honda Ridgeline

Motorcycle models and model years included in the first phase of this recent expansion of the Takata non-desiccated airbag inflator recall (certain specific vehicles only):

  • 2006-2010 Honda Gold Wing Airbag

New Honda #PhoneDownEyesUp Social Campaign Targets Distracted Driving

Campaign Supports Distracted Driving Awareness Month

phone down eyes up

Honda is encouraging safer driving habits through a new social media campaign titled #PhoneDownEyesUp in support of Distracted Driving Awareness month in April. Since distracted driving is a form of multitasking, Honda is launching a new social media video series demonstrating the difficulty and danger in trying to do two things at once.

The #PhoneDownEyesUp campaign features six 20-second videos that bring to life the simple premise of the campaign — if you can’t text and complete an easy task, you certainly can’t text and drive. Each video shares a similar concept, using relatable experiences to show people the difficulty of trying to text while participating in typical everyday activities such as cutting hair, gardening, making pancakes, pet sitting, vacuuming and working out. The #PhoneDownEyesUp ‘Distracted Texting’ videos will be shared and promoted on multiple social media channels including Instagram, Facebook and YouTube: www.honda.us/PhoneDownEyesUp.

“Honda is deeply committed to enhancing the safety of everyone on the road, so it’s imperative that we encourage everyone to stay focused, and remind them about the dangers of texting and other potential distractions while behind the wheel,” said Susie Rossick, Assistant Vice President of Marketing at Honda. “This campaign is intended to be both relatable and sharable content that will reach millennials and deliver an easy-to-understand message about the very human limitations we all have when it comes to driving while distracted.”

In addition, Honda is creating downloadable lock screens to help drivers remind themselves to put the phone down in the car. Fans can save the images from the posts on Honda’s Facebook, Twitter and Tumblr pages directly to their phones and set them as their lock screens via their phone’s settings.

The videos will run through the month of April and can be viewed at: www.honda.us/PhoneDownEyesUp.

Honda Commitment to Safety

Honda has a long history of leadership in the development of advanced technologies designed to enhance the safety of all road users, including automobile occupants, motorcycle riders and pedestrians. Today, Honda is working toward its vision for a “zero-collision society” and is targeting a 50 percent reduction in fatalities in its vehicles by 2020, compared to 2000 levels, and zero fatalities in Honda vehicles by 2040.

Toward this goal, the company is broadly applying its Honda Sensing™ suite of advanced safety and driver-assistive technologies that can help mitigate the potential for or severity of a collision. Thanks in part to the widespread application of Honda’s next-generation Advanced Compatibility Engineering™ (ACE™) body structure, Honda is also among the industry leaders in earning top collision safety ratings from the U.S. government and the Insurance Institute for Highway Safety (IIHS), including top IIHS collision-safety ratings for Honda’s five top-selling U.S. models – Accord, Civic, CR-V, Pilot and Odyssey.

Statement by American Honda Regarding Expansion of Nationwide Recall of Certain Takata Passenger Front Airbag Inflators

  • Nationwide recall of passenger front airbag inflators expands to include approximately 127,000 inflators in 2003-2004 CR-V vehicles not previously subject to recall or safety improvement campaign
  • No change to national recall of driver front airbag inflators
  • Honda’s national Takata airbag inflator recall repair completion rate is 47.1%

Recall pic

Honda announced today that it will expand a national recall (15V-370) to replace, free of charge, Takata passenger front airbag inflators installed in certain 2003-2004 CR-V models sold in the United States following a recent defect determination by Takata, the airbag inflator supplier. This expansion will add approximately 127,000 passenger front airbag inflators not previously subject to either a recall or safety improvement campaign.

Approximately 78,000 of the affected 2003-2004 CR-V vehicles included in existing passenger front airbag inflator recalls and Honda’s voluntary safety improvement campaigns (14V-353 and 14V-700) will also transition into the new recall. The same free repair – replacement of the passenger front airbag inflator – will be completed under the new national action. This updated recall (15V-370) now includes approximately 3.4 million passenger front airbag inflators now requiring replacement in this action.

Models now included in 15V-370 (certain specific vehicles only):

  • 2003-2007 Honda Accord
  • 2001-2005 Honda Civic
  • 2002-2004 Honda CR-V (all 2002 and certain 2003 CR-V previously included)
  • 2003 Honda Element
  • 2002-2003 Honda Odyssey
  • 2003 Honda Pilot
  • 2003 Acura MDX

NOTE: Today’s announcement does not alter the nature or scope of the national driver front airbag inflator recall that was announced on May 28, 2015.

Honda has sufficient replacement parts suspplies to begin recall repairs of the added vehicles immediately, nationwide. Mailed notification to registered owners of vehicles affected by this recall will occur within 60 days. The most-updated available consumer information about this action can be obtained at www.recalls.honda.com and www.recalls.acura.com or by calling (888) 234-2138.

Media – Please include the following as you report this story – Thank You!

American Honda continues to urge owners of Honda and Acura vehicles affected by the Takata airbag inflator recalls to get their vehicles repaired at authorized dealers as soon as possible. Vehicle owners can check their vehicles’ recall status atwww.recalls.honda.com for Honda owners or www.recalls.acura.com for Acura owners or by calling their authorized dealer.

Our Perspectives: Takata Inflator Recall Update

Honda is making steady progress in our continued effort to reach as many customers affected by Takata airbag inflator recalls as possible, and to rapidly repair their vehicles. Yet, with so many customers still needing to bring their vehicles in for repair, we continue to initiate new outreach activities.

In recent months, Honda and Acura dealers across the United States have replaced upwards of 24,000 Takata airbag inflators on a daily basis. In total, more than 3.5 million defective Takata inflators have now been replaced.

As of October 5, our national recall repair completion rate stands at 38.6%. Moreover, in high absolute humidity zones, areas believed to pose the greatest risk of inflator rupture, our recall repair completion rate is 41%.i

To put these numbers in context, we recently analyzed 14 different recall campaigns with a combined volume of more than eight million vehicles. And while we see completion rates of up to 80 percent for vehicles in the first year of ownership, we found that the percentage declines with each passing year, to around 33 percent in the 9th and 10th year of ownership. So, considering the scale of this recall and the age of the vehicles involved, we are making good progress.

But with millions of vehicles still in need of repair, we must do more. And with additional replacement inflator supplies from Daicel, Autoliv and TRW now readily available, we are well positioned to manage incoming demand.

By the end of July, at least one mailed notification, and in many cases several, had been sent to each and every registered owner of affected Honda and Acura vehicles in the United States. We’ve also made millions of direct and automated phone calls, in addition to a myriad of other outreach actions.

Despite the risks involved, experience has shown us that many customers, particularly owners of older model vehicles, do not always respond to these calls-to-action. So, to continuously reinforce the need to act, we are consistently looking for and using creative strategies to reach customers, including the following:

  • This week, we initiated a new round of print, digital and radio advertising in select, test markets. The goal is to evaluate the effectiveness of these efforts to rapidly raise mass awareness, locally.
  • We have found that social media is an effective way to raise awareness, as users comment and share posts with their friends and family members who drive affected vehicles. So, we are in the process of initiating a new wave of sponsored, customized Facebook posts targeting individual affected owners that mention the model owned by each identified user.
  • Honda Customer Relations continues to respond quickly to thousands of customer questions and concerns each day. In October, Honda’s Customer Service Twitter account (@HondaCustSvc) changed its banner image to raise attention to Takata airbag inflator recalls, and pinned a Tweet explaining how to quickly check a vehicle for open recalls online.

Across Honda, we’ve mobilized and provided nearly 30,000 U.S. associates with materials to help them raise awareness among their own friends and family. This campaign has resulted in a significant number of additional repairs to date.

With the understanding that word of mouth communication is effective, please join us in urging the public to continuously check their vehicles for open recalls, and if necessary, to take immediate action to complete the repair.

Bruce T. Smith
Senior Vice President
Parts, Service, Technical, Export & Auto Operations
American Honda Motor Co., Inc.

An important note: Honda continues to urge owners of Honda and Acura vehicles affected by the Takata airbag inflator recalls to get their vehicles repaired at an authorized dealership as soon as possible. The authorized dealership will make appropriate repairs at no charge to the customer. If there is a delay in repairing an affected vehicle, Honda and Acura dealers are authorized to provide a free loaner or rental vehicle until the recall repair can be completed. Honda and Acura owners can check their vehicles’ recall status atwww.recalls.honda.com and www.recalls.acura.com or by calling (888) 234-2138.

Summary of Affected Honda & Acura Models (certain specific vehicles only):

  • 2001-2007 Honda Accord
  • 2001-2005 Honda Civic
  • 2002-2006 Honda CR-V
  • 2003-2011 Honda Element
  • 2002-2004 Honda Odyssey
  • 2003-2008 Honda Pilot
  • 2006 Honda Ridgeline
  • 2003-2006 Acura MDX
  • 2002-2003 Acura TL
  • 2003 Acura CL
  • 2005 Acura RL

Statement by American Honda Regarding Plug Top Ignition Coil Recall: 2015 Honda Fit

2015 honda fit bHonda will voluntarily recall approximately 17,800 model-year 2015 Fit vehicles in the United States to replace the plug top ignition coils, free of charge. The original plug top ignition coils may degrade over time, which, in the worst case, could cause the vehicle’s engine to stall, potentially increasing the risk of a crash. No crashes or injuries have been reported related to this issue, which was discovered through the warranty claim process outside of the United States.

Honda is announcing this recall to encourage each owner of an affected vehicle to take it to an authorized dealer as soon as they receive notification of this recall from Honda. Mailed notification to customers will begin October 6, 2015. Additionally, owners of these vehicles can determine if their vehicles require repair now by going to www.recalls.honda.com or by calling (888) 234-2138.